Planting the seed, and letting it grow passively.

Arjit Raj
2 min readMar 29, 2021

Some of us entrepreneurs have “deliberately planned” to start working on one of our ideas at a later period of time. If you are one of them, then this post might help you.

Plant the seed of that idea, today. Let it grow passively.

Example —

I wish to start writing my book on an engineering-related topic from next year. Based on my past experience, I know I would be needing a lot of email ids to launch the book successfully. A good audience ready to buy will be helpful.

Problem — I don’t have time now. I wish to start working on it next year.

Solution — I did the following things.

  • Wrote few articles on broadly related topics and posted them on Quora and added a Mailchimp signup form. Now, I am doing nothing. I get 1 or 2 email signups daily. After a year, I am expecting to have 500 emails ready. 2 months gone, I have 75 emails already.
  • A website and Instagram ready with FB Pixel activated. Pixel retains data for a certain period of time (I believe 6 months). So, that will be ready.
  • Scheduled 30 IG posts on Instagram from Hootsuite at a gap of 3–4 days. So work of 3–4 months, is done.

Time spent nowadays on this idea = Zero hours.

Added benefits —

  • The organic reach of social media platforms will keep declining. Getting 100 new followers on IG is easier today than will be after a year.
  • After having all that build-up, you won’t procrastinate that idea for another year.

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